Abercrombie’s New Underwear Ad

Abercrombie has always taken their marketing as far as they can with their skin baring ads, but the most recent ad takes it to a new level. Their ads appeal to teens in middle school and high school and present their clothes in a sexy way that makes their viewers think the clothes will make them cool. The new ad is shows girls running around in their underwear without bras on and not covering up. The marketing team accomplished their purpose, everyone is talking about them.